This is How You Cut Market Research Costs and Increase the Quality of an Insight

Have you ever worked with full-service research companies? How satisfying was your experience? Were you happy with the processes and the ROI of the received insights? According to the latest GRIT report, only 55% of the clients are satisfied with their market research suppliers. And I don’t blame them. I worked on both receiving andContinue reading “This is How You Cut Market Research Costs and Increase the Quality of an Insight”

Loyalty Cards: Staying Connected in the Digital Era

With the increasing number of brands and retailers, creating sustainable loyalty programs, an unbreakable emotional bond with the customer is critically important for a business. According to a Gallup study, customers with strong emotional connections to retailers visit their respective stores 32% more often and spend 46% more money than those without emotional bonds. HowContinue reading “Loyalty Cards: Staying Connected in the Digital Era”